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The Life Insurance Industry is changing 

How a Life Insurance Broker Should Shop For a Client

12/31/2020

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Sadly, I know many agents who come to the first meeting prepared and determined to sell consumers exactly what they want them to buy. In the meat business, this is called having the thumb on the scale. It happens every day and consumers blindly trust.​

What does the word “shopping” imply? That all companies are free to bid for your business? Or that your agent stacks the deck, so their outcome is pre-determined?
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